The past several years have been nothing short of a rollercoaster of ups and downs. It's has been a test of endurance and perseverance, which I am sure we can all relate. We took each day as a blessing and a lesson and as wild the ride was/is, grateful for the opportunity to step back and prioritize what is most important: faith and our relationships.

As we step into this new year, we want to make sure our values will remain constant and that we never lose focus on why we started this business in the first place - to make people feel good — and how could a hat company do that, you ask?

Well, from a business perspective, we wanted to provide an affordable high-quality product that could help our partners' shops grow and prosper. However, our main goal is to see our products land in the hands of their lifetime owners and help people feel more confident, unique and to simply enhance the beauty that already exists from within.

Achieving that feeling of happiness is what we deem as the jackpot of success.

We thank you for always standing by us, staying loyal and for many of you, building not just a partnership with us but also cherished friendships. It has been an honor to walk this journey with you. Cheers to health, happiness and prosperity in 2022!

Love,
Pri